Guiding Principles for the Ethical Use of Artificial Intelligence by Communication Strategy and Operations

1. As Artificial Intelligence (AI) technology, <br>
including Generative AI and Large Language Model (LLM) systems, <br>
enhances operations within the Marine Corps, it is crucial for the <br>
Communication Strategy and Operations (COMMSTRAT) community to <br>
manage the application of AI ethically and effectively. The <br>
Communication Directorate directs the COMMSTRAT community to adhere <br>
to the following guiding principles for the ethical use of AI by <br>
COMMSTRAT. These principles emphasize the requirement to balance the <br>
efficiencies of AI with protecting national security interests and <br>
maintaining public trust. Key aspects include the importance of <br>
safeguarding national security, transparency about content enhanced <br>
using AI, the necessity of human oversight in the release of <br>
information, and an understanding of the inherent limitations of AI. <br>
These principles aim to responsibly integrate AI as a tool for use <br>
in the execution and evaluation of communication plans and <br>
strategies while adhering to ethical standards and protecting <br>
national security.<br>
2. Use of AI will align with the DOD Principles of Information to <br>
ensure the information released is truthful and accurate. We will <br>
not use AI to deceive, manipulate, or spread misinformation.<br>
3. We will uphold our responsibility to protect information when <br>
utilizing AI tools to ensure adherence to security, accuracy, <br>
privacy, and propriety standards. Only DOD-approved AI technologies <br>
will be used.<br>
4. We believe imagery and video are uniquely truthful mediums for <br>
conveying actual events. As such, we will not employ AI to create <br>
photo-realistic imagery, video, or news stories for public <br>
dissemination. AI will only be used to review written products or to <br>
streamline authorized adjustments to visual information as specified <br>
in reference D. Products adjusted with AI will annotate that <br>
adjustment in both caption and metadata (i.e., basic correction of <br>
color done with AI).<br>
5. We have an ethical responsibility to build and maintain <br>
proficiency in conventional content creation methods to safeguard <br>
against over reliance on AI and to avoid atrophy of our creative <br>
and technical skills.<br>
6. We will use AI to automate processes and enhance understanding <br>
of the information environment.<br>
7. Release authorized by SES April Langwell, Director of <br>
Communication, Communication Directorate.